Listing Descriptions Done Right

Listing Descriptions Step 1) Be attentive… How much thought, effort, or planning do you put into your listing descriptions? When you take a listing, do you walk through the house taking copious notes, deciding whether or not you should incorporate this particular detail or that certain nuance into the final description? Or are you just…

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Real Estate Marketing Corkboard

The other day I walked into my local grocery store today and was standing by the deli counter and there is this community corkboard. It was a complete collage of hundreds of business cards, paper notices, flyers, advertisements of all sorts. About eleven or twelve of the business cards were real estate cards, all of…

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For Sale By Owner

Can you recall the last time you were driving down a road and saw a “For Sale by Owner” sign? Is your eye trained to look for that? Do you pause a little bit and notice the house and take note about the property? You might even be asking yourself right now, why is a…

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Rabbit Ears

If you’ve never heard of it before, there is a theory called “Rabbit Ears and Rabbit Eyes.” If you have rabbit ears what it means is you are known for having your ears always open and tuned into listening for the negative and for becoming overly sensitive about the negativity that you hear and take…

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The Truth About Flipping

The truth about real estate flipping is that everyone seems to have the desire to do it. Most people who want to get into the game of property flipping think it is easy, simple, and quick. I can give you six good reasons that this not true: 1. Scarce Opportunity If the opportunities were readily…

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Under Appraised

Under Appraised

  When putting an offer on a house that is priced above market value or on a house that may not appraise, it is unnecessary to put in writing the condition in the offer stating, “based on satisfactory home appraisal.” The caveat is not useful in this case in the least, because if the home…

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Lead Generation

In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is next in store? Are you preparing for the deals ahead?…

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Be kind to everyone

It cannot be stated enough how truly small the real estate world is. For example, a few weeks ago, we interviewed an agent who decided that our office wasn’t the right fit for all of us involved, this being a totally fine and completely understandable personal decision. As a general rule, you need to be…

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Content Marketing

When we have the opportunity to reach out to a client or when we have an opportunity to put out some marketing, we want to make sure that we have an understanding of the importance that rests upon having good content. Good content marketing. Ask yourself, “Is the information that I put out, is it…

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Not Retail

When was the last time you had a friend that worked at Verizon Wireless who went to Facebook and bragged about selling a hundred phones in the past month? Or who mentioned to everyone how many lines of service they had previously activated? It just doesn’t happen. Have you ever heard a car salesman approach…

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