This blog is for all of my broker friends:
When my friends in and around North Reading ask me, “Hey, Evan, tell me about your business,” I always reply with a standard and honest response. I simply say that we have a local North Reading office, with about sixty agents, and overall we do really well. That’s been my kind of immediate response. Then their follow up question generally is, “Ya, but how many people do you have that actually do business?”
I simply say that we have a local North Reading office, with about sixty agents, and overall we do really well. Well, let’s make this completely clear. In order to do so, I feel that a sports analogy works wonders. For instance, let’s talk about a baseball or football team. A football team has about 53 guys; 11 start on defense, 11 start on offense which is only 22 starters of the 53-man team. So what about those other 31 players?
We all know that each person plays a role on the team, whatever it is. The punter needs to come out every so often, the place kicker needs to come out every now and again also, there’s always a special team player that is well liked and well known and plays on the team. So, when someone is asking how many agents are on our team in the ERA Russell Realty Group Team or how many agents actually “produce,” I think it’s kind of rude and, to be honest, an unfair question.
Every member of our team plays an important role regardless of what the team may do as a whole. When I get asked how many people we have on our team and what we are doing for business, it’s not fair to initially judge it all entirely on agent count and their productivity. The big picture all hinges upon how ERA Russell Realty Group’s brand is recognized within North Reading and within the towns where we help clients buy and sell real estate. Based on what we have done year after year, it really doesn’t matter what percentage of my team “does business,” what matters is, that together we do great business and are a viable company here in the North Reading community.
The next time someone wants to ask me this line of questioning, they need to be prepared because I will tell them that I have 60 + agents, yes there are a portion of them that may not appear “productive” to some standards, but, they are all equally important and yes they are working toward the greater goal of our entire team. Everyone is a part of this team regardless of their “business production” and where that business takes place.