The Importance Of Lead Flow

Never underestimate the power and the importance of a steady lead flow. I simply cannot stress this principle enough. It does not matter how many deals you have in your pipeline right now, nor does it matter how many listings you have in your portfolio right now. Never stop prospecting!

Imagine David Ortiz goes up to the plate and strikes out. Do you think he’s going to go sit down and wallow into a beer? I think not! What he’s going to do is he’s going to go practice. He will probably head to the batting cages the next day and work on his swing, figure out what happened in the last game, start planning, trouble shooting, and getting ready to perform better in the next game.

You never want to stop bringing in leads. You have to constantly be preparing for your next game. Never stop focusing on what’s next. Once your current deal closes tomorrow or the next day and the money is in your account, then what are you going to do? It is imperative that you have the next deal already prepared and lined up. While we work on the progression of the current deal, we still need to continue bringing in leads. Keep the marketing avenues flowing. It is absolutely necessary to make time each and every day to continue to put yourselves out there. That way, when today’s deal closes, you are already walking right into the next one, right after that, one after the other. This is called consistency and this is how to make a living in the real estate business. If you had any other full time job, wouldn’t you expect to be paid every two weeks or once a month? You would consistently show up to work and do your job and expect your salary to show up in your bank statement regularly.

It is entirely up to you to ensure that real estate works for you in this same way. The only way to do this is to make sure you are always and consistently looking for new business, one way or another. If you are technology minded, let the computers do the work for you! Do you prefer and rely on the old school methods and techniques of mailings and what not? Have at it! Whatever works! Just keep those leads coming in so you continue to have opportunities to build for that next deal.