When we have the opportunity to reach out to a client or when we have an opportunity to put out some marketing, we want to make sure that we have an understanding of the importance that rests upon having good content. Good content marketing. Ask yourself, “Is the information that I put out, is it going to help someone?” “Is something going to be interested in the information if it’s there?” Or “Is this just a boast on how great I am personally without any concrete information?”
For example, take a look at “Another Home Sold”. Yes, we understand who you are and what your job is supposed to be. How does your job description going to help someone who is looking for information? Content marketing is specific details on what is selling in a specific area, how many days it took to sell a certain home, average prices sold in a given town, national statistics on who is moving in and out of the Boston area, national statistics on first time home buyer programs, or a list of seller tips. You need pieces of content that can be marketed to the buyers and sellers that can prove your expertise. By giving them information that can help them is what they are going to gravitate towards as opposed to just sending today’s new list of properties.
Real Estate is not retail. We cannot treat it as retail. We need to consistently be providing information in order for our clients to be best informed and make decisions based upon that thorough information. This alone will show your expertise and gain you a loyal following. All of those followers, whether they receive your emails, follow you on Twitter, like your page on Facebook, in your circle on Linked in, or any and all of the above, it is from this pool that will bring you your next lead. This is what allows someone to choose to work with you and your group opposed to those other “braggers” who just tout their years in business and how many homes they’ve sold over the years. Like I’ve said previously, you can’t just boast about doing your job. Verizon salesmen don’t go on social media and brag about how many phones they sold that week. So what? That’s their job. The same goes in real estate. Content marketing is key. Good information is key to winning over the buyers and sellers that come across your information.