In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is next in store? Are you preparing for the deals ahead? Do not forget about the clients of tomorrow! If there is one thing that you want to get right in the real estate business, it’s your LEAD GENERATION; everything else just does not matter.
This is great food for thought. Think about it: Many of us have deals in place right now. We are busy getting all of our paperwork and our client’s proverbial ducks lined up in a row, but we cannot forget about the future. It’s easy to get wrapped up in the current deals of today and then suddenly tomorrow realize we have forgotten to stay on top of our new leads. We simply must not forget about the deals of tomorrow: for tomorrow, those deals will be today.
The key to success is consistency and that means we are to always be reaching out to our leads. Obviously, being consumed with just one deal alone is a very detail oriented task, but while you are working with a deal at hand, you must still allow yourself the time to prospect and nurture your leads, look for new business, and prepare for tomorrow’s deals.