How often do we hear about it being a “slow time” in real estate? It’s no big secret that there is a general assumption that during the cooler months, especially in New England, that people are no longer interested in buying a home.
I believe this to be a complete farce, a fictitious display of imagination. There is never a slow time in life.
People are always having babies. There is always someone getting married. A lease can be up at any given time. People will always want to be home for the holidays. Doesn’t it seem nonsensical that just because it’s September or October or November and it’s getting colder, that all of a sudden people suddenly lose their desire to buy and own a home?
All of a sudden that newly married couple that just received $35,000 dollars as a wedding gift are magically and instantly uninterested in spending it on a home? It really just doesn’t make sense.
Never think that it’s a “slow time” just because your competition decides to take a vacation. There is never a slow time in the course of our lives, nor is there one in real estate. The only reason there is anything that can be characterized as a “slow time” in real estate is because the real estate agent decides to check out and takes off.
When has anyone ever sat across from a real estate agent and said, “Well, I don’t want to spend this money right now because it’s a slow time”? It just does not happen. You can’t think of any time as a slow time and if you do think that way, you might as well just pack up and do something else. There is never a slow time! There is always opportunity. We need to constantly keep our eye on the ball and stay on target. Always keep the leads going. Take advantage of every opportunity no matter what the season.