north reading homes for sale

December 20, 2018

Web address tells the story

You’d be hard pressed to find, especially these days, a company that does not have a website. If you don’t have a website, well, you are really placing your business in a tiny pigeonhole. You need to provide a website that represents who you are […]
December 2, 2018

Who Pays The Real Estate Agent’s Commission?

Who Pays the Real Estate Agents Commission The truth about real estate commissions. Many buyers, buyer agents say to their buyer’s agent what am I paying you for, right? What am I paying you for, what are you doing for me, right? Let’s just break […]
May 22, 2018

Buying Now, If I Want To Resell Later?

That’s a good question! You want to purchase a home that will give you a good resell value later on. To do this, look at the type of home you’re planning to purchase that may be attractive to future buyers. When you’re looking to purchase […]
May 8, 2018

Buying and Selling Real Estate: Ten Tips

Real estate is changing hands in ways that make headlines. Whether you’re a buyer or seller, here are some tips to help you make the best deal. BUYING: So you want to buy a house? In this market? Are you nuts? Actually, it depends on […]
April 23, 2018
house mold

Some Things You May Not Know About Mold

Here is the issue: A Lot of people are going to great lengths to ensure that there is no mold in their homes. Now alone, that is a good thing, but there is a problem. Not every inspector is going to be able to correctly […]
April 17, 2018

Does Staging Sell Real Estate?

There is something to be said about a neat and tidy house when you are sorting through house after house looking for the perfect home for you and your family. This is something that should be kept in mind when selling either a personal home […]
April 9, 2018

Do You Need A Home Inspection?

DO YOU NEED A HOME INSPECTION Do I really need a home inspection? I mean what do I want to spend 450 bucks or 350 bucks on a home inspection, right? It’s pretty obvious what the house needs or doesn’t need, right? You could probably […]
March 7, 2018

Meeting Your Buyer Agent For The First Time

MEETING YOUR BUYER AGENT FOR THE FIRST TIME When you set up a tour, and you’re meeting your buyer agent for the first time, there’s a couple things you really want to look for when first, that buyer agent is first getting out of the […]
March 1, 2018

Is It Available Or Not?

  IS IT AVAILABLE OR NOT Hey, can you explain something to me? This always frustrates me. How come when I find a home on Zillow, and I reached out to a particular agent about that house. They say to me oh gee sorry, the […]
March 1, 2018

Should I Use My Friend As My Real Estate Agent?

When deciding to buy or sell a home, many of us have friends or family that are already in the real estate business. We have cousins and uncles and brothers and sisters and neighbors and third cousins of your mom’s friends or whatever, that are […]
February 25, 2018

Shiny Object Syndrome

If you haven’t already noticed, there are a ton of Facebook groups out there. In fact, I am probably in about over twenty of them myself. There’s Facebook Mastermind, Facebook Lead Generation, Facebook Expired, Facebook What Should I Spend My Money On, all these real […]
February 23, 2018

Curious How Your Home Should Be Priced?

When selling a home, the importance of strategic pricing cannot be overstated. Now more than ever before, a potential buyer is likely to search the internet long before picking up the phone or meeting an agent for an actual house hunting expedition. Consider this: If […]
February 22, 2018

Home Valuation Sites

February 21, 2018

What Not To Do When Buying A Home

  WHAT NOT TO DO WHEN BUYING A HOME All right. So you’ve put an offer on a house, it’s been accepted. You’re moving through the home inspection phase, and then they’re going to sign the perch and sale. Here are just a couple quick […]
February 10, 2018

It’s Your Time To Buy

I’ve been hearing this for years. It’s everywhere, in reading articles and different information pieces and different content marketing shared in a variety of places. They all say that same kind of things: “It’s never been a better time to buy!” “Now is the time […]
February 7, 2018

What Is My Agent Doing For Me?

WHAT IS MY AGENT DOING FOR ME Sometimes it’s difficult to see at first what your real estate agent is actually doing for you. Take you the best buy for example, when you walk into best buy, the first person says how you doing, you […]
January 31, 2018

This Is OUR Team: The Russell Realty Group

This blog is for all of my broker friends: When my friends in and around North Reading ask me, “Hey, Evan, tell me about your business,” I always reply with a standard and honest response. I simply say that we have a local North Reading […]
January 25, 2018

How Is My Mortgage Payment Calculated?

  HOW IS MY MORTGAGE PAYMENT CALCULATED So I put my price in a mortgage calculator that I found on one of these cool websites, and it says the payments only like fifteen hundred bucks. How come the mortgage lender is telling me my payment […]
January 16, 2018

When Is The Best Time To Buy, Don’t Be Fooled!

January 14, 2018

What Is A Mortgage Commitment?

December 29, 2017

The Magic Pill of Real Estate

  Alice went down the rabbit hole to Wonderland and found herself in any number of predicaments and situations where some magical food seemed to always hit the spot and send her off onto the next crazy scene. This isn’t far from how people have […]
December 20, 2017

Truth About Home Staging

September 30, 2017
Don’t Be Fooled By Home Staging

Don’t Be Fooled By Home Staging

  According to a report just out, it is too easy to be fooled by home staging. Home staging is a term that we are gradually becoming familiar with. It is the idea that we try to create the best impression of our home when […]
July 26, 2016

Real Estate Negotiations

July 12, 2016
the perfect house

The Perfect House

June 28, 2016

What Information Do I need To Put In My Offer?

June 24, 2016

Calling On A Real Estate Yard Sign

    We have become an increasingly technological society, so we already know that there are a variety of different websites on which you can find homes. For example, Zillow, Trulia,, your local agent’s site, our ERA site, the Boston MLS to name just […]
June 20, 2016

Why Should I Hire A Local Real Estate Agent?

  PART 1   This past weekend, I met with a seller a few towns away a number of miles from my home office. I live in a particular town that has specific demographics and I went about forty minutes south to another town. During […]
June 20, 2016

Choosing A Website To Search Homes

    When you decide to go online and begin a home search, whether it on your mobile device, or on your iPad or tablet, or perhaps on your home computer, there are many sites that basically provide you with all the same information. If […]
June 20, 2016

How Much Should I Offer On Home That I Like?

June 20, 2016

LeBron To The Cavs Is A Feel Good Story

  Congratulations to the Cleveland Cavaliers and to their fans for a unbelievable comeback to win the NBA Championship. I wrote this story back in July of 2014. I am of the same opinion. LeBron to the Cavs is a feel good story in my […]
June 16, 2016

Forced Registration: Good or Bad?

On a recent scroll through my Facebook feed, I came across a disgruntled post about forced registration. They made a comment along the lines of “no thanks, nothing to see here, moving along” and it made me stop and think: Is a business really expected […]
June 15, 2016

What Is A Seller Concession?

    A buyer asked me the other day, “What is a ‘seller concession’?” and as I explained this, I realized that there seems to be a lot of confusion about what a seller concession actually is. There are always questions concerning how it works, […]
June 15, 2016

Why Do I Need A Pre-Approval Before I see A Home?

June 8, 2016

What To Look For When Touring A Home

June 8, 2016

Should I Use My Friend As My Agent?

June 2, 2016

What Is A CMA?

May 27, 2016

How To Choose An Agent

    There are a lot of questions one asks when deciding on a broker: When you find an agent to take you to a home you like, you wonder if this is the agent that you want to negotiate on your behalf. Do they […]
May 25, 2016

The Best Time To Look At Homes

May 24, 2016

Finding A Home Online