May 24, 2016

Finding A Home Online

May 23, 2016

Attending An Open House?

May 17, 2016

Does Buyer Feedback Matter?

      As you may have heard on previous episodes of the podcast, Russell Realty Minute, we had talked about the two reasons why homes won’t sell. The conclusions that we came to were the possibilities of the over pricing of a property and […]
May 16, 2016

Your Home’s Assessed Value

May 15, 2016

Episode 1

May 9, 2016

Is Social Media a False Positive?

  There are two schools of thought here… If you are not using Facebook and Twitter to GROW your business, and you keep pushing your real estate message on the same 100 or so friends that you have, then you are most likely not getting […]
May 8, 2016

A Phone Is So Much More Than A Phone

A phone is so much more than a text messaging, call receiving, voice mail checking device. Our phones are as important to us as our wallets. We turn back home if we forget it, we use it to communicate even in the presence of other […]
May 5, 2016

Selling A House With Pets At Home

  When we have pets, they quickly become a part of our family. But when it comes to selling your home, potential buyers may not be impressed by the presence of your four-legged family member. Whether it’s due to allergies or a simple case of […]
May 2, 2016

Unlikely Rooms Can Sell Homes

  So many times when homes are for sale, people forget that some areas of the home need a little more attention than others. Think about it for a minute, what’s the room that gets cleaned the least in your home? Now, I’ll bet you […]
April 30, 2016

Protecting Your Valuables When Selling

  Selling your home can cause potential anxiety about your personal privacy. With your doors open to a nearly constant stream of strangers through your home, you may worry that your personal information is at risk. Protecting your personal information is a top priority. Here […]
April 27, 2016

Russell Realty Group sponsors both NRLL and North Reading Girls Softball

With the launch of the the Russell Realty Group in North Reading in January, Russell Realty Group has wasted no time before jumping in and giving back to the local community by supporting and sponsoring both a North Reading Girls U8 Softball Team and a […]
April 26, 2016

Three Deadly Mistakes Every Home Buyer Should Avoid

    Deadly Mistake #1: Thinking you can’t afford it: Today, buying the home of your dreams is easier than ever before. Many people who thought that buying the home they wanted was simply out of their reach are now enjoying a new lifestyle in […]
April 23, 2016

Investment Property – Leveraging Rental Property Equity

  Owning investment property is a tremendous wealth building strategy. Thousands upon thousands of individuals have amassed great wealth by investing in rental properties. Unfortunately, few investment property owners learn how to leverage equity in a way that maximizes tax deductions while creating and locking […]
April 22, 2016

Partnership With Internship Program For Local Youths With Disabilities

  North Reading, MA (Apr. 22, 2016) – Russell Realty Group partners with disability and inclusion organization, Triangle, to provide career opportunities for local youth. According to the Massachusetts Rehabilitation Commission (MRC), 80% of people with disabilities that are not exposed to work by the […]
April 22, 2016

Buying A House With Resale Value

The most important three factors are: location, location and location It’s one of our biggest investments and some of us are doing it more than once during our life. Like many things in our life that have changed dramatically, so did our habitation practices. Most […]
April 20, 2016

Your Email Inbox Is Your To-Do List

  In the constantly evolving, ever increasing realm of theories, techniques, and gadgets to assist the multitasking businessperson striving to prioritize and keep current, the most obvious tool is most often overlooked: Your e-mail inbox is the perfect to-do list. It is the one-stop-shop for […]
April 20, 2016

It’s All About The Consumer

Just a quick thought… …it is not about the agent, it is all about you, the consumer. It is not about how long I have been in the business, or how many homes I have sold. It doesn’t even really matter what company I hold […]
April 20, 2016

What An Agent Can Ask From His Buyers

The best outcome will result from close and efficient cooperation between a buyer and his agent. Following are five suggestions to facilitate the ideal outcome in the search for the perfect home. Note that all five emphasize clear thinking, concise communication, and open-minded listening. 1. […]
April 20, 2016

The 4 Pillars of Prospecting

We then had a discussion on how to go about it and I was, frankly, a little stunned at some of their definitions of ‘prospecting.’ So, I wanted to just provide a little refresher on what prospecting is…and what it isn’t. What Prospecting Is: Calling […]
April 20, 2016

Brand Yourself

Why not to use your broker’s free email account I had a conversation with a potential recruit last week and one of his objections to moving offices, which admittedly was a better fit for him, was that all his business emails went to his broker- […]
April 20, 2016

Kindness Shall Prevail!

There are thousands of agents here in Massachusetts, and it should probably go with out saying, but let’s be sure to treat each other with kindness and professionalism. Even if the negotiations are tough, or the communications efforts get bogged down, lets’ keep the focus […]
April 20, 2016

Manage Your Money

  Irregular income can make planning difficult, but it is not impossible. The word “budget” can be intimidating but the concept is vital for those who work on commission. It is important to plan carefully so you are prepared in the event of an income […]
April 20, 2016
4 Dangers in Flipping Real Estate

4 Dangers in Flipping Real Estate

  If you have recently purchased some real estate for investment purposes, you are in good company. Recent reports suggest that as many as 25% of these purchases are made by those who plan on using the property for investment purposes only. If you hope […]
April 20, 2016

50 Fun Facts About Boston

  1. 552 original documents pertaining to the Salem witch trials of 1692 have been preserved and are still stored by the Peabody Essex Museum. 2. Boston built the first subway system in the United States in 1897. 3. Although over 30 communities in the […]
April 20, 2016

Avoid Bad TV Advice When Purchasing Real Estate

You should not expect to duplicate a TV experience when you’re purchasing real estate. Use the suggestions below to avoid pitfalls of following TV advice when you’re purchasing a home. You’ll likely have seen real estate TV shows that show Realtors explaining to homeowners how […]
April 20, 2016

How Do You Value Your Time?

Time Management for Real Estate Agents It’s the New Year and what does that mean? Suddenly we all become obsessed with time. We list, we resolve, we prioritize. We become driven to plan and map out what on earth it is that we think we […]
April 20, 2016

What Should Your Business Card Look Like?

Do you keep business cards in your pocket or wallet? Pull one out and take a look at it. What does it say? The business card is a direct link to and representation of you and what you do. Does your card adequately express who […]
April 20, 2016

The Real Estate Business Can Be Tough

The real estate business can be tough. It can be fickle. Agents, buyers, and sellers alike all have some story to tell about the undulating ground that it can be to traverse. I’m sure everyone knows someone who has either dabbled in real estate or […]
April 20, 2016

Facebook Is A Necessary Evil

In whatever business you may be, the nature of network and communication has drastically evolved in this past decade alone. While physical networking, business cards, mailings, along with all other traditional forms of business communication are still useful and relevant to a degree, it has […]
April 20, 2016

Will We Ever Be Paperless?

The notion of a paperless society is no longer foreign or uncommon. We are all becoming increasingly familiar with what this means and the impact of the changes it has already made in our personal lives as well as in our business spheres, whether we […]
April 20, 2016

Shopping for Real Estate Online is Just Like Retail

A man walks into Best Buy and is immediately greeted at the door, “How are you doing today, sir?” He replies, “I’m good,” and keeps on walking. A second sales representative approaches and asks, “How are you doing today, sir?” The man replies again, “I’m […]
April 20, 2016

Lead Generation Should Not Be Second

In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is […]
April 20, 2016

Mortgage Money or Cash?

Mr. Buyer: “I want to purchase the home that is $20,000 cheaper than that other home! Sure, I’ll have to replace the carpets and the windows need updating, and of course, the kitchen needs a bit of work, but it’s certainly the better deal!” Is […]
April 20, 2016

Be Prepared On Your Showings

What to Bring on the Appointment Home Buyer eBook as found on Public copy(s) of MLS Sheet Mandatory agency disclosure Comps in the area Flashlight Offer sheet Tips on the Showing Remember to ask for the business: What don’t you like about this house? […]
April 20, 2016

Slow Time in Real Estate?

How often do we hear about it being a “slow time” in real estate? It’s no big secret that there is a general assumption that during the cooler months, especially in New England, that people are no longer interested in buying a home. I believe […]
April 20, 2016

Real Estate Marketing Corkboard

The other day I walked into my local grocery store and was standing by the deli counter and there is this community corkboard. It was a complete collage of hundreds of business cards, paper notices, flyers, advertisements of all sorts. About eleven or twelve of […]
April 20, 2016

Rabbit Ears

If you’ve never heard of it before, there is a theory called “Rabbit Ears and Rabbit Eyes.” If you have rabbit ears what it means is you are known for having your ears always open and tuned into listening for the negative and for becoming […]
April 20, 2016

The Truth About Flipping Houses

The truth about real estate flipping is that everyone seems to have the desire to do it. Most people who want to get into the game of property flipping think it is easy, simple, and quick. I can give you six good reasons that this […]
April 20, 2016
Under Appraised

Under Appraised

  When putting an offer on a house that is priced above market value or on a house that may not appraise, it is unnecessary to put in writing the condition in the offer stating, “based on satisfactory home appraisal.” The caveat is not useful […]
April 20, 2016

Lead Generation

In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is […]