Lets’ rethink our expired listings approach Lets’ rethink our expired listings approach. Let me ask the question first, if a sell has been listed with an agent for 5 ½ of a 6 month listings agreement,and they are not close to getting an offer, do you really think the seller is going to wait till the end of the agreement to start shopping, thinking and acting on his next move? So why do we spend [...]

Kindness shall prevail! There are thousands of agents here in Massachusetts, and it should probably go with out saying, but let’s be sure to treat each other with kindness and professionalism.  Even if the negotiations are tough, or the communications efforts get bogged down, lets’ keep the focus on the prize, which is helping our clients the best possible way, and treating each other with respect throughout the entire transaction. A couple of hot buttons: [...]

Why not to use your broker’s free email account I had a conversation with a potential recruit last week and one of his objections to moving offices, which admittedly was a better fit for him, was that all his business emails went to his broker- provided email address.  I can totally relate to that and told him I completely understood that, and that although he could go through the steps to move most of the [...]

Cloud Real Estate/Virtual Real Estate/Green Real Estate:  Do they mean the same thing?When I think “Virtual”, I think mobile. Not tied to a desk. I might be in my car, at my house, or working a table at Starbucks.  Virtual usually means I am doing most of the work in my head. Practically, it means less travel time, less office expense, and greater flexibility.When I think “Cloud”, I think online files, document sharing, down-loadable forms. [...]

We then had a discussion on how to go about it and I was, frankly, a little stunned at some of their definitions of ‘prospecting.’ So, I wanted to just provide a little refresher on what prospecting is…and what it isn’t. What Prospecting Is What Prospecting Isn’t Call past clients Mailing magnets, calendars, etc Calling people in your sphere on influence Setting up a web-site Calling expired listings Joining service organizations Calling FSBO’s Wearing your name badge around [...]

What an agent can ask from his buyers:   The best outcome will result from close and efficient cooperation between a buyer and his agent. Following are five suggestions to facilitate the ideal outcome in the search for the perfect home. Note that all five emphasize clear thinking, concise communication, and open-minded listening. 1. Clarify your vision The agent will pre-sort the available properties based on criteria provided by the buyer.  Know what you require [...]

We all have intentions of blogging as part of our daily grind, but it always seems that the great ideas we come up with while we are having that ideal moment seem to slip away.  So as part of my Handling Today’s Consumer Training Course, we created this list of quick blog ideas and tips. Where to post your blog: Where to post:  (Bread crumbs) Your Own Website ActiveRain Trulia Zillow Facebook fan page Twitter Linkedin Your Company Page or blog [...]

Just a quick thought… …it is not about the agent, it is all about you, the consumer. It is not about how long I have been in the business, or how many homes I have sold. It doesn’t even really matter what company I hold my license with. What matters is, Do I have the tools, personality, and communication skills to satisfy your needs as a home buyer and seller. An agent doesn’t sell a house, [...]

Key points on facebook fan pages, When a fan page is created and all the information is filled out and you are about to go live with it, what is the next step? The next step is to suggest that page to all of your friends on FB and for them to become a fan of your new site. In most cases, about 30% of your friends will agree to “fan up” your fan page. [...]

I am sorry, I didn’t get the email, are you sure you sent to the right address, perhaps the file is to big, or maybe it is in my junk….. There are 2 quick ways to eliminate this hassle and make your document sharing much easier. Google Docs is a great way to share files with your clients. Sometimes sending those huge forms through email just causes a delay in delivery and the old “did [...]