Ask Evan
December 20, 2018
You’d be hard pressed to find, especially these days, a company that does not have a website. If you don’t have a website, well, you are really placing your business in a tiny pigeonhole. You need to provide a website that represents who you are […]
February 25, 2018
If you haven’t already noticed, there are a ton of Facebook groups out there. In fact, I am probably in about over twenty of them myself. There’s Facebook Mastermind, Facebook Lead Generation, Facebook Expired, Facebook What Should I Spend My Money On, all these real […]
January 31, 2018
This blog is for all of my broker friends: When my friends in and around North Reading ask me, “Hey, Evan, tell me about your business,” I always reply with a standard and honest response. I simply say that we have a local North Reading […]
December 29, 2017
Alice went down the rabbit hole to Wonderland and found herself in any number of predicaments and situations where some magical food seemed to always hit the spot and send her off onto the next crazy scene. This isn’t far from how people have […]
June 20, 2016
Congratulations to the Cleveland Cavaliers and to their fans for a unbelievable comeback to win the NBA Championship. I wrote this story back in July of 2014. I am of the same opinion. LeBron to the Cavs is a feel good story in my […]
June 16, 2016
On a recent scroll through my Facebook feed, I came across a disgruntled post about forced registration. They made a comment along the lines of “no thanks, nothing to see here, moving along” and it made me stop and think: Is a business really expected […]
May 9, 2016
There are two schools of thought here… If you are not using Facebook and Twitter to GROW your business, and you keep pushing your real estate message on the same 100 or so friends that you have, then you are most likely not getting […]
May 8, 2016
A phone is so much more than a text messaging, call receiving, voice mail checking device. Our phones are as important to us as our wallets. We turn back home if we forget it, we use it to communicate even in the presence of other […]
April 20, 2016
In the constantly evolving, ever increasing realm of theories, techniques, and gadgets to assist the multitasking businessperson striving to prioritize and keep current, the most obvious tool is most often overlooked: Your e-mail inbox is the perfect to-do list. It is the one-stop-shop for […]
April 20, 2016
Just a quick thought… …it is not about the agent, it is all about you, the consumer. It is not about how long I have been in the business, or how many homes I have sold. It doesn’t even really matter what company I hold […]
April 20, 2016
The best outcome will result from close and efficient cooperation between a buyer and his agent. Following are five suggestions to facilitate the ideal outcome in the search for the perfect home. Note that all five emphasize clear thinking, concise communication, and open-minded listening. 1. […]
April 20, 2016
We then had a discussion on how to go about it and I was, frankly, a little stunned at some of their definitions of ‘prospecting.’ So, I wanted to just provide a little refresher on what prospecting is…and what it isn’t. What Prospecting Is: Calling […]
April 20, 2016
Why not to use your broker’s free email account I had a conversation with a potential recruit last week and one of his objections to moving offices, which admittedly was a better fit for him, was that all his business emails went to his broker- […]
April 20, 2016
There are thousands of agents here in Massachusetts, and it should probably go with out saying, but let’s be sure to treat each other with kindness and professionalism. Even if the negotiations are tough, or the communications efforts get bogged down, lets’ keep the focus […]
April 20, 2016
If you have recently purchased some real estate for investment purposes, you are in good company. Recent reports suggest that as many as 25% of these purchases are made by those who plan on using the property for investment purposes only. If you hope […]
April 20, 2016
Time Management for Real Estate Agents It’s the New Year and what does that mean? Suddenly we all become obsessed with time. We list, we resolve, we prioritize. We become driven to plan and map out what on earth it is that we think we […]
April 20, 2016
Do you keep business cards in your pocket or wallet? Pull one out and take a look at it. What does it say? The business card is a direct link to and representation of you and what you do. Does your card adequately express who […]
April 20, 2016
The real estate business can be tough. It can be fickle. Agents, buyers, and sellers alike all have some story to tell about the undulating ground that it can be to traverse. I’m sure everyone knows someone who has either dabbled in real estate or […]
April 20, 2016
In whatever business you may be, the nature of network and communication has drastically evolved in this past decade alone. While physical networking, business cards, mailings, along with all other traditional forms of business communication are still useful and relevant to a degree, it has […]
April 20, 2016
The notion of a paperless society is no longer foreign or uncommon. We are all becoming increasingly familiar with what this means and the impact of the changes it has already made in our personal lives as well as in our business spheres, whether we […]
April 20, 2016
A man walks into Best Buy and is immediately greeted at the door, “How are you doing today, sir?” He replies, “I’m good,” and keeps on walking. A second sales representative approaches and asks, “How are you doing today, sir?” The man replies again, “I’m […]
April 20, 2016
In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is […]
April 20, 2016
Mr. Buyer: “I want to purchase the home that is $20,000 cheaper than that other home! Sure, I’ll have to replace the carpets and the windows need updating, and of course, the kitchen needs a bit of work, but it’s certainly the better deal!” Is […]
April 20, 2016
What to Bring on the Appointment Home Buyer eBook as found on www.realestatetechhelp.com Public copy(s) of MLS Sheet Mandatory agency disclosure Comps in the area Flashlight Offer sheet Tips on the Showing Remember to ask for the business: What don’t you like about this house? […]
April 20, 2016
How often do we hear about it being a “slow time” in real estate? It’s no big secret that there is a general assumption that during the cooler months, especially in New England, that people are no longer interested in buying a home. I believe […]
April 20, 2016
The other day I walked into my local grocery store and was standing by the deli counter and there is this community corkboard. It was a complete collage of hundreds of business cards, paper notices, flyers, advertisements of all sorts. About eleven or twelve of […]
April 20, 2016
If you’ve never heard of it before, there is a theory called “Rabbit Ears and Rabbit Eyes.” If you have rabbit ears what it means is you are known for having your ears always open and tuned into listening for the negative and for becoming […]
April 20, 2016
When putting an offer on a house that is priced above market value or on a house that may not appraise, it is unnecessary to put in writing the condition in the offer stating, “based on satisfactory home appraisal.” The caveat is not useful […]
April 20, 2016
In retail, a salesperson is always taught that the most important person in line is the next client. Doesn’t this make sense? You already have a buying client in front of you, so while you are settling the one in front of you, what is […]
April 20, 2016
It cannot be stated enough how truly small the real estate world is. For example, a few weeks ago, we interviewed an agent who decided that our office wasn’t the right fit for all of us involved, this being a totally fine and completely understandable […]
April 20, 2016
When we have the opportunity to reach out to a client or when we have an opportunity to put out some marketing, we want to make sure that we have an understanding of the importance that rests upon having good content. Good content marketing. Ask […]
April 20, 2016
When was the last time you had a friend that worked at Verizon Wireless who went to Facebook and bragged about selling a hundred phones in the past month? Or who mentioned to everyone how many lines of service they had previously activated? It just […]
April 20, 2016
Sometimes we can gain immense clarity just by defining a few terms. Let’s take a look at “goals” and “tasks”. Task: (noun) a definite piece of work assigned to, falling to, or expected of a person; duty. Goal: (noun) the result or achievement toward which […]
April 20, 2016
We live in a society of instant gratification. Hurry, hurry, hurry! Nothing can happen fast enough. You know how it feels when you have to sit in the drive through for one extra minute to get your cup of coffee… you start to get antsy, […]
April 20, 2016
Never underestimate the power and the importance of a steady lead flow. I simply cannot stress this principle enough. It does not matter how many deals you have in your pipeline right now, nor does it matter how many listings you have in your portfolio […]
April 20, 2016
I am going to share with you the Golden Rule of real estate: Never show just one house to one person. Ms. Buyer: “Hey, Evan, I’d like to go see a house, but I really only want to look at 62 Main Street. I saw […]
April 20, 2016
Have you ever spent too much money on a nice pair of shoes only to wear them once and realize they are excruciatingly painful to wear? I once spent $150 on a pair of shoes and found out once I wore them that they terribly […]
April 20, 2016
Navigating the negotiation process of buying or selling a home can be nerve-wracking. When going through the negotiations one can tend to let their anxieties get the best of them and may start worrying that the buyer or maybe even the seller is going to […]
April 20, 2016
The word “success” has become such a buzzword. Everyone wants it, it’s what we all aspire to become in our individual field of choice. The real question is HOW to become successful. I believe that a path to the ever-elusive Land of Success can be […]
April 20, 2016
Hot on the heels of Super Bowl 50, you know what’s on my mind? Was it the Broncos’ defense? Was it Miller’s domination of the game forcing the fumbles that turned into touchdowns? Was it knowing that this was maybe Peyton Manning’ last game, last […]